Sainsburys Website
Originally uploaded by brockleyboyo.

Where do I logon to start a food order?

On that screenshot (which shows the screen real -estate I use in my browser) there is a link to the logon page; you can just see it at the bottom left. It is not obvious at all. You have to have a bit of a look to see it. Then it merely takes you to a page where you can enter your logon details. Sorry but that is really rubbish.

1/ What is the main reason anyone would go to the Sainsbury's website?
2/ What is this website's main method to gain revenue for Sainsbury's?

Oh could that be online orders! How about putting logon boxes in a prominant position, say the top right. So a user may go straight there and start buying things.